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| A commanding force in Taiwan bankassurance industry |
Taishin Insurance Agency (TIA), a member of Taishin Financial Holdings, has been helping families and businesses in Taiwan with all of their insurance needs for over 10 years. With complete product portfolio, innovative thinking and turning complex problems into simple solutions, our service is significantly recognized by our customers.
TIA was the first local Bancassurance Company in Taiwan, realized bank customers was the crucial target when entering the untapped market, however, according to analysis, we found their needs have been constantly changing when assessing insurance policy requirement under different phases in their life. |
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In addition to serving bank customers, we work with FFA & CU to widely extend our chain of supply that allows us to offer a convenient way to our customers. Our sophisticated IC assists clerks in reaching all walks of life such as…Fukienese. In-depth interview with customers enables us to understand their specific requirements and thus offer customized solutions together with comprehensive planning on a wide range of products and services.
TIA's successful approach to business retention has been effective research and analysis. Research is focused on skillful segmentation and intelligent predicting, hence reducing rejection rates. Over a 13-month review period, TIA maintained a persistency rate of 95%. |
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In order to maximize customer satisfaction, TIA has dedicated 30% of its Human Resources to customer service. And by effective management of sales channels, customers can be assured that information is accessible and solutions are offered.
TIA’s superior service performances have earned a reputation beyond the insurance market. For the past 10 years, it has won the prominent FHL awards successively in Taiwan. |
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| TIA’s uniqueness is the ability to reach all levels of business rigorously yet compassionately. We can outperform our competitors in the market by means of strong cooperation with the most experienced and trusted international and local insurance companies such as Allianz, Aegon, Zurich Life, ING AN-Tai and so on. This allows us the ability to focus on all market sectors from traditional organizations to modern businesses and offer specially tailored solutions. |
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| In recent years we have developed some of the most accessible and diverse policies and channels to allow customers to faithfully rely on our services. It has worked. As the figures stated in our submission clearly show, we’ve experienced phenomenal growth, our new policy premiums have dramatically increased and we are now in an even stronger position to expand further, recognize developing customer needs and continue to lead the market in innovation, product choice and customer service. |
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